Saddington & Baynes: cutting edge design
Saddington & Baynes is one of the world’s top print post-production studios. They lead the way in digital retouching in the 90’s when computer graphics was not so widespread as today. Currently London based Saddington & Baynes keep on setting the industry standards and extending the computer graphics boundaries. Saddington & Baynes continue to inspire industry by publishing on their website advertisement’s source materials which they later put together in amazing prints.
Advertising images of Saddington & Baynes designers and photographers are complicated, multi-part and almost perfect from technical point of view. The slogan of S&B is ‘Because the eye knows’.
Now Saddington & Baynes use the latest cutting edge technologies allowing them to realize many concepts that were previously impossible to produce. It includes High Dynamic Range capture during a photo-shoot, CAD scanning and modeling of products from bottle to vehicle before they appear on product lines, 3D modeling and photographic CGI Imagery.
“By constantly evaluating the very latest hardware and software, our Retouchers have all the creative tools they need to fuel their imagination and create unique custom tools and techniques. However, tools are only as good as the people that use them, and at S&B we believe that we have the best in the business”.
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