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Why NOT to use Lorem ipsum in design projects

lorem ipsum signHave your clients ever asked what Lorem ipsum means, in what language it’s written, why it has been used instead of some real and readable text? Lorem ipsum is more than common in graphic and web design. It used as a placeholder text to demonstrate the graphic elements of a document or visual presentation, such as font, typography, and layout and direct the focus to overall presentation instead of focusing on the textual content. Lorem ipsum is not intended to have meaning.

Why Lorem ipsum is bad?

However, in reality Lorem ipsum often stimulate curiosity due to its resemblance to classical Latin. Many clients don’t know what Lorem ipsum is and for them it’s the main distraction in the project. Using Lorem ipsum also reduces text-based content to a visual design element (a “shape” of text) instead of valuable information someone is going to have to enter and/or read.

What to use instead of Lorem ipsum?

The content that will as much as possible resemble content that will be placed in the final project. The goal here is to get as close to the real customer experience as possible. If your site or application requires data input, enter real and relevant words and type the text. You can use Creative commons search to find text and images on any topic for use in your projects. For sure, it takes more time than using Lorem ipsum but it allows you to make better projects and work in real word right from the start.

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3 thoughts on “Why NOT to use Lorem ipsum in design projects”

  1. Phil says:

    I find Lorem ipsum is useful for internal use but it almost always causes a topic of discussion for a client wondering what it is. Using English text examples is definately more appropriate when displaying designs and development projects to clients.

  2. Dennis Cover says:

    I recall an article by one famous design studio where they wrote that they never use Lorem Ipsum. For their custom web projects along with graphical design itself, they always write original humorous texts and jokes and plug them into mock-up designs to be shown to clients. Usually client love those humorous texts much more then boring Lorem Impsum and approve their design more almost immediately.

  3. RomKo says:

    Lorem Ipsum has one, and only one role. To approximate the look and feel of real text in a layout, in order to not distract from the layout with actual content.

    It has a role in doing this. If you are really only trying to look at the layout, having real content is distracting. However, like any tool, it has its specific uses. If you are trying to use it as placeholder text after the layout stage is done, you might want to think about replacing it with real content.

    Because content is part of the end application, after all. You want to release the real text as early as possible to the client. That way, you can iterate.

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