A Step-By-Step Guide to Increase Your Landing Page Conversion Rate
One of the most important aspects of a corporate website is its conversion rate of landing page. Increasing the conversion rate involves a lot of work, testing and time, but it is something that can be accomplished when using the right optimization tools. To prove that you can increase the conversion rate relatively,there are some steps you need to follow. These steps are explained below.
Ready to know everything about conversion rate of a landing page? Keep reading the below mentioned step by step guide.
Step 1- Minimize the Options
Some sites and e-commerce stores place so many calls to action (CTA – links or functions of a page that take users to perform actions) that focus on what really matters usually hides. It is not just a matter of visual aesthetics, as some studies point out that for each CTA, more than one in a page, the fall in the number of conversions can be significant. So, it is required to plan your page in way that people can only see one main CTA before scrolling the page.
Step 2- Be Simple
When we create a landing page our intention is always that a user performs a one major action, be it to download, click the button or any other. It is not necessary to offer social media buttons right away for user to share the content.These must be displayed after the user performs the proposed action on that page.
One common misconception is to use many flashy images, videos or colors that distract people’s attention and focus on what really matters. It is important to make sure that the page is not offering too much at the same time. Apart from this a tip is to test the color of buttons and landing page contrasts, as it may have relevant meaning to improve your conversions.
Step 3- Short Forms
With the spread of inbound marketing strategies,it is possible to find companies over the internet that have started to offer several types of rich materials, such as e-booksto their audience, which are is the best ways to capture new lead. But the problem with this strategy is that many of these companies can even craft good content, but they fail in building an effective and objective form.
In the anxiety of having all the possible data about your lead, some websites ask for very extensive information, which causes the user to stop downloading that material.Studies prove that the more filling fields you have on your form, the less your conversion will be.
Try to decrease the amount of form fields on your pagesprior to landing pages. Do this by asking only for the person’s name and email.Next, leave to request more specific information at other stages of your process. Most likely, you will dramatically increase your conversions with this simple change.
Step 4 – Test A / B
The expert also explains that it is necessary to gather all the information that has the potential to bring improvements to the site and to analyze them: you should always make comparative tests to know which changes are in fact bringing greater conversions to your pages. But when we talk about testing, we are not simply looking at whether the total number of hits increased. Appropriate tools must be used to provide full statistics on results.
Among those available in the market, there are two main tools, namely Google Analytics, which already has a native A/B test function, and the Visual Website Optimizer. Both test can compare two pages or elements, statistically offering the ones that best convert.
Step 5- Re-Type Your Title
On average, 8 out of 10 people read the title, but only 2 out of 10 read the rest.It may seem that the title is an insignificant thing, but in reality it is responsible for much of the success of a landing page. A static and boring title will not pull as much.
One of the most important things to take into account when reformulating an effective title is to stick to what is important. The title must have “flesh”, not bread. The ideal title doesn’t need to explain its purpose, just create interest forthe reader to read the rest. Keep in mind how your audience behaves online often they go to the internet looking for a solution to their problem. So what problem does your content solve?
If your landing page has a title that focuses on how the customer will benefit from it, the user will be more likely to move forward with your product or content.
Step 6- Change the Color of The Buttons
In call-to-action, A/B tests are the best way to come to the conclusion that stylistic vein should go in order to achieve the best results.
Several features point out that call-to-action determines whether or not the visitor will become a contact or client. The same is true for the chosen color, which plays an important role, as demonstrated in this article. It is not necessary to go to this extreme, but the lesson to take is that we should use a color that stands out from the rest of the page, or one that makes sense according to the branding of the brand or the logo.
Step 7- Use Video If You Can
If it makes sense, and you have the resources to do so, have a video on your landing page, thus replace the text you would put there. A good landing page is designed to convey enough information to get the user to some sort of action. With the video, you can crop most of the text, but include a few points to explain to visitors what they can expect if they fill out the form.
Use the video as a way to get attention, which along with the text, will help you convert more readers to potential customers. Do not be afraid to use formatting, such astheuse of bold or italic to underline important words, and make information easier to consume.
Sarah Feldman is an experienced digital marketing professional who is currently associated with Digital Express, which offer complete solution of digital marketing in Dubai. She loves to learn and share about latest digital marketing updates and trends.Share This