How to Increase Your Results with Content Marketing?
Converting to content marketing is the key to the success of your strategy. All the relationship building work is done to get to that moment. Even having a different concept, content marketing, also aims at some point convert leads into consumers. That is, impact on the sales figures of the company. Basically, when we talk about better results through content marketing, it is actually the sales or conversion we are talking about. However, in addition to measuring the amount of sales the conversion rate also offers the possibility to understand the scope of the campaign work being carried out. This makes it easier to understand whether or not the strategy works.
Convert Leads Through Content Marketing
Having an attractive call to action in the content is key to convert the impression or visit into a sale. With trained and nourished leads your companycan finally count on potential consumers. The tip to make this conversion is to offer rich content like e-books, infographics, articles. The process that leads a person to become a lead and then a consumer is called a sales funnel. Knowing how to make this process more effective is essential to increasing your profits in sales.
Identify that is your audience young? Choose a more informal tone. Corporate audience? Do not be afraid to use the jargon with which they are familiar. Knowing who your potential client is and your goals is critical in content marketing.
Improve Your Sales Funnel
Up to this point of the article we talked about the process of converting the audience into leads. However, there is no point in cramming the sales funnel into content marketing with leads that will not be converted into consumers. It is not because you have a lot of leads that will necessarily convert into a lot of sales. Conversion into content marketing can be a bit trickier than it first appeared. In this sense, if you have a content marketing agency, it is interesting to align your expectations and needs right now!
Always remember what your goal is and take it into account when producing content. The goal is to collect emails and potential customers? Encourage this behavior by passing security to the potential customer that he will receive something of value in return. Your goal is to increase your followers on social networks? Show what your visitor is missing by not following your profile on social networks and a little about the content you produce there. As stated before, using rich content like eBooks and whitepapers can be a way to make the conversion a lot more subtle and efficient through your content.
Promote Your Content Smartly
Content promotion is also an action that needs attention. After creating your content (as an article for the blog), it’s time to promote these materials both via email and on social networks. There you can take advantage of various channels such as Facebook, Instagram, LinkedIn, Pinterest, newsletter and others. This promotion will help you reach more and more people and increase the visibility of your business by educating the market and improving the visualizations of your content.
Create Content for Customer Loyalty
To encourage customer loyalty, content marketing also allows the creation of personalized content. Let’s assume you work with real estate sales and want customers to tell you about friends and family. So, one option is to create materials and send it to anyone who has just closed the sale. If the client bought a small property, you can send materials on how to optimize spaces, tips for moving, tips on home care, furniture, etc. All this gives you the feeling that your company is not just focused on selling. The concern goes further, encompassing the need to ensure that people have better and better experiences.
Invest in Rich Content
Your blog is a machine to attract and educate your visitors. But your goal is to generate conversions, right? In this case a good tip is to invest in more dense content such as eBooks, slide decks, webinars and the like and exchange this material for visitor contact information through a form. This type of content generates great interest and leads the reader to inform their data, thus transforming it into a Lead. A good eBook combined with a well-designed landing page that demonstrates well the benefits of the material and focus on conversion – is necessary for you to increase the number of visitors turning into Leads and initiating the sales cycle.
Increasing sales and reducing the cost of acquiring customers is the dream of every business. After all, these two indicators are directly related to the profitability and success of the business. To achieve this goal, companies are increasingly investing in content marketing strategies.
Angela Joseph is a digital analyst and technical writer. Currently she`s working in Digital Gravity, a Web Solutions Company in Dubai and trying to improve herself in the blogging career.