5 Underrated Techniques That Can Help You Boost Your Ecommerce Sales
Once you have launched your ecommerce store, drawing qualified traffic becomes one of your major concerns. SEO and PPC marketing are some of the commonly used ways to drive ecommerce sales. Although you might be aware of such regular ways to boost traffic and improve sales, there are certain techniques that are less trodden upon.
These underrated techniques if followed can help you gain concrete results. Take a look at some of these techniques given below.
1. Make the most of influencer marketing
Jay Baer, one of the world’s most influential marketing speakers said that “True influence drives action, not just awareness.” An influencer, as the name suggests, is someone whose actions and words create a noteworthy impact on their followers. It can either be a celebrity or someone who has thousands of followers on social media platforms. As word of mouth recommendations spread like a wildfire through social media, influencer marketing can work wonders if you promote your brand through right resources. Someone with many followers has the potential to expose your brand and drive leads and customers for your business even through a tweet.
2. Try video marketing
Several business owners have a tendency to neglect the power of video marketing. However, it is one of the best and most effective content marketing strategies. It enables customers to visualize your products and understand about your services easily. Videos spread the right message about your products leading to high conversion rates. There are different ways in which you can publish your videos. Feel free to choose a self-hosted option or publish them on channels like Vimeo and Youtube. The best part about third party websites like Youtube is that you do not have to worry about the costs of hosting your video and it can be done for free.
3. Apply the power of ‘one’
Your website might be displaying an array of products and services. But how about displaying one majorly important product or few products that you think can give you better sales? Do that and you will observe that people are certainly showing more interest than what they used to when you had plenty of products. Try not to overwhelm visitors and provide with key descriptions of your product. You should also answer the queries related to your products asked by the visitors. The difference will be apparent in no time.
4. Create headlines that benefit
People do not want to know what you do. They are more interested in knowing how they can benefit from your products and services. A successful headline is the one that brings forth the problems faced by target audience and provides solutions to resolve it. For example, an ad saying “Rest Assure – one of the best therapeutic mattresses in America” might not get as many clicks as “Discover the secret that makes Rest Assure a favourite mattress of more than 50,000 IT professionals in America!” Provide your visitors with a good reason to buy your product and they definitely will.
5. Place images rightly
Believe it or not but images make a very powerful sales tool. This is because images portray your products as real and tangible. Try to place images on the top of the page or near the ‘call to action’ button on the bottom. Check if it works. You can also place images on your order page and show related products to cross sell. Carefully analyze sales with and without images and you would know where to place images for achieving better sales. Product image optimization should be an integral part of your ecommerce website development strategy. You should design and develop your ecommerce website in such a way that it makes the best use of your products images.
6. Make an effective sales copy
A sales copy should be such that it instills a sense of urgency in the psyche of buyers. It should compel people to make purchase from you. Ideally, you can write lines like “Offer for limited period of time” or “Buy Now” at the end of your sales copy. Try different options and see which one works the best for you. Also make sure that the rest of the content of your sales copy is appealing too. Because if that’s not the case, people will not like to read what you have to offer.
7. Encourage users to leave reviews
Don’t underestimate the impact that reviews can create. If you are confident about the quality of your products and services, why not flaunt it? When the reviews are unique and appropriate, they will definitely improve your sales and bring qualified visitors to your website. Maintain the page of your business on social media and post the reviews on them too. If fresh reviews keep coming in every time, search engines will rank your website higher.
Above mentioned are some of the overlooked tactics and steps that if taken care of, can make a lot of difference. Keep changing your efforts and strategies over time and apply the techniques that provide you with the best results.
Mr. Maulik Shah is the founder & CEO of Biztech IT Consultancy Pvt Ltd., one of the leading web design and Development Companies in India. He also runs Biztech Blog, where he shares insights from the world of ecommerce and other web based technologies.Share This